We Offer End-to-End Solutions, From Strategy to Execution. Our unique approach to consulting has helped us become one of the best consulting firms in the country. Unlike our competitors, we don’t just hand over a plan to you, we roll up our sleeves and help you implement every action point required to be successful. Whether you’re launching your first venture or optimizing an existing one, we’re the startup business partner you’ve been searching for.
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About Isabel Cassule
With over 15 years of experience scaling multi-million-dollar startups and leading strategic growth inside global corporations across the UK and U.S., Isabel Cassule is a globally recognized Business Strategist and the founder of Action Point Consultancy a firm built to help entrepreneurs turn ideas into action, and action into scalable growth.
Today, Isabel serves on the board of directors for emerging tech ventures, manages an international real estate portfolio, and supports over 400 business owners every month through live group coaching and one-on-one strategy sessions.
A multi-qualified advisor, Isabel holds: A Master’s in Entrepreneurship & Innovation; An MBA in Business, Marketing & Finance and Degrees in Psychology and Forensic Psychology, she combines academic excellence with practical, real-world insight blending behavioral psychology with commercial strategy to help founders not only build high-performing businesses, but also influence how customers think, decide, and buy. From startups to scaling enterprises, Isabel delivers more than just guidance she delivers outcomes. Her deep experience across industries, her track record in scaling high-growth ventures, and her hands-on approach make her a rare kind of advisor: one who not only understands strategy, but executes it with precision.
For founders who are serious about growth, who want to move faster with less guesswork, and who need a trusted expert in their corner Isabel Cassule is the advisor businesses turn to when results matter.
Book your strategy call today and let execution lead the way.
Our core services
We Start with Capital. Then Build What Scales.
Every growth plan starts with funding. We help startups, scaling businesses, and real estate investors access the capital they need—whether through startup loans, working capital, or alternative financing. Our team guides the entire process from preparation to execution, ensuring your cash flow supports long-term expansion.
Once capital is secured, we build the brand engine that drives visibility and leads. From high-converting websites to digital marketing strategies, we create bold, revenue driven brand assets that attract attention and convert consistently. Your digital presence isn’t just about looking good it’s built to perform.
Sustainable growth requires structure. We audit, refine, and implement operational systems that remove bottlenecks and improve efficiency. From backend automations to team workflows, we help you scale without being buried in the day-to-day.
Strategy without execution is just potential. Through one-on-one consulting, live group coaching, and custom growth plans, we help founders stay focused, take action, and turn plans into measurable progress. We're not just advisors we’re your accountability partners.
Who we work with
We work with vision-driven entrepreneurs who are ready to grow but need the right capital, guidance, and execution to move forward. We partner with founders and business owners who are:
- Launching a new product, service, or brand.
- Navigating early-stage growth challenges or burnout from building a business without funding.
- Seeking business funding but unsure where to start.
- Ready to scale but missing clear systems, structure, or support.
Why founders choose Action Point
We bring the full strategy-to-execution partnership that founders need. With deep experience across industries and stages from first-time founders to multi-six and seven-figure businesses, we help entrepreneurs:
- Stop guessing and start growing.
- Secure funding with confidence.
- Streamline systems and scale sustainably.
- Gain back time and mental clarity to lead their business not just run inside of it
Our vision
We envision a world where business owners have access to the capital, clarity, and consulting needed to grow real companies not just run jobs disguised as businesses.
Our Mission
We’re on a mission to end confusion around business finance, demystify growth strategy, and provide real execution support so business owners can stop spinning their wheels and start building enterprises that work without them. Through expert guidance, hands-on support, and scalable solutions, Action Point Consultancy helps founders stop surviving and start scaling.
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Let's discuss your ideas!
Let’s discuss if you're looking for a startup funding strategist, a business strategist for small businesses, or a trusted advisor to walk with you as you grow.
